How Ethical Is ELEMIS (L’Occitane)?

Is ELEMIS Cruelty-Free?

☠️ ELEMIS is NOT cruelty-free in 2023. ELEMIS allows its products to be tested on animals when required by law, including when selling in stores in mainland China.

ELEMIS’s Animal Testing Policy

When asking, does ELEMIS test on animals? We must look beyond to ensure none of ELEMIS’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

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To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.

On ELEMIS’s website, they claim they do not test their products, ingredients, or raw materials on animals. However, “in China, where ELEMIS is sold, all imported beauty products must be submitted for compulsory testing…”

See below for a screenshot of what’s currently stated on ELEMIS’s website:

In ELEMIS’ animal testing statement, the company states their products are indeed sold in China, where animal testing is required by law.

As a result, ELEMIS is NOT cruelty-free because they have chosen to sell their products in China and therefore, must submit their products to be tested on animals by Chinese officials.

However, it’s not stated anywhere that ELEMIS has taken any steps to meet the above preconditions in order to avoid animal testing while selling in China.

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Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like ELEMIS) are still required by law to be tested on animals in 2023.

Because ELEMIS has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2023.

Although ELEMIS may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals in order to sell in China.

For those reasons, we would not consider ELEMIS to be cruelty-free by our standards.

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Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China under conditions where animal tests may be required. Unfortunately, ELEMIS refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since ELEMIS already does not meet the last two, we cannot classify the brand as being cruelty-free.

Is ELEMIS Certified Cruelty-Free?

ELEMIS is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

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Since ELEMIS is not certified cruelty-free by a third party, no one is substantiating or auditing ELEMIS’s cruelty-free commitments and claims.

Is ELEMIS Owned By A Non-Cruelty-Free Parent Company?

Yes. ELEMIS is owned by L’Occitane, a parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, ELEMIS is NOT cruelty-free, and neither is its parent corporation, L’Occitane.

Does ELEMIS Test on Animals?

To wrap up, ELEMIS allows its products to be tested on animals when required by law, like when selling in China. Therefore, we would NOT consider ELEMIS to be a cruelty-free brand.

Currently, ELEMIS is on our List of Brands to Avoid – Animal Tested.

Is ELEMIS Vegan?

❌ ELEMIS is NOT vegan. ELEMIS claims to offer some “vegan” options that are free of animal-derived ingredients, but ELEMIS engages in animal testing in some capacity, so we wouldn’t consider any ELEMIS products vegan at this time.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free & Vegan Alternatives to ELEMIS

I recommend trying out the following cruelty-free and vegan-friendly skincare brands alternatives to ELEMIS:

• Juice Beauty
• Drunk Elephant *owned by Shiseido
• Murad *owned by Unilever
• Sunday Riley
• Dermalogica *owned by Unilever

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