Convenience stores serve as a one-stop shop for individuals traveling to and from work and on long-distance drives. Providing customers with convenient food and beverage options is essential for increasing your business. Beverages are a top-selling item in c-stores after gas and tobacco products. Offering popular beverage options to your customers can boost overall sales and develop a working relationship with repeat customers. Atlantic Dominion—a wholesale food distributor in Virginia, North Carolina, and South Carolina —provides businesses with the tools and recommendations to increase profits.
Beverages and Convenience Stores
While gas and tobacco products still make up a large portion of sales, convenience store owners can attempt to increase their profit margins by offering a variety of drink options. In a study conducted by the National Association of Convenience Stores (NACS), 42% of consumers at convenience stores purchased some type of beverage in the store. Similarly, drinks made up 49% of sales for individuals aged 18-34, making it the most popular item in this age group. As you can see, beverages are a top-selling item for c-stores.
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Popular Bevarage Choices
In order to provide your customers with the best beverage options let’s review the beverages that are most popular. Beverages typically fall into two categories, alcoholic and non-alcoholic beverages. For this article, we will focus on the non-alcoholic beverages that are popular. The most popular choices fall into six main categories.
- Water
- Tea
- Coffee
- Soft Drinks
- Fruit Drinks
- Energy Drink
These six categories can be broken down further into more niche categories.
- Water—Sparkling, Bottled, Vitamin
- Tea—Bottled, Canned, Hot, Cold, Prepared
- Coffee—Cold, Hot, Blended, Prepared, Non-caffeinated
- Soft Drinks—Diet, Non-Diet, Caffeine-free
- Fruit Drinks—Juice, Lemonade, Bottle, Carton
- Energy Drinks—Bottled, Canned
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These sub-categories can be further divided into different brands or flavors.
Popular Beverage Brands
To make the best decision for your convenience store, we have compiled a list of the most popular brands and the top 10 beverages sold at convenience stores. For each of the six main categories, we will list one to two popular brands.
- Water—Dasani, Deer Park, PureLife, Nestle, Smart Water, Fiji
- Tea—Pure Leaf, Arizona, Snapple, Lipton
- Coffee—Starbucks, Dunkin Donuts, Chameleon, Rise
- Soft Drinks—Pepsi, Coca Cola, Mtn Dew, Dr. Pepper
- Fruit Drinks—Tropicana, Minute Maid, Naked, Bai
- Energy Drinks—Red Bull, Monster Energy, Rockstar, Reign
These popular brands are available at your local beverage distributor. Depending on where your store is located in the United States, your convenience store distributor should be able to tell you which of these brands are top-sellers.
However, if your distributor is unable to give you that information, you can use this as a starting point. According to the IRi New Product Pacesetters 2020 Report, the newest top-selling beverages at United States convenience stores are:
- Reign™Monster Beverage
- Red Bull® Peach Edition
- Monster Energy® Ultra Paradise™
- Starbucks® Tripleshot™ Energy
- Mtn Dew® Zero Sugar
- Starbucks® Frappuccino® with a splash of Cold Brew
- Red Bull® Pear Edition
- Coca-Cola® Energy
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As you can see, the most popular drink choices tend to be performance-based drinks including coffee, caffeinated soft drinks, and energy drinks. This trend makes sense if you think about the consumer base of convenience stores. Most often, c-stores cater to people commuting to work in the morning, long-distance drivers, and a younger demographic. Morning workers tend to stop and get coffee in the morning, long-distance drivers are looking for a pick-me-up during their journey, and young individuals gravitate toward performance-enhancing drinks.
Choosing A Beverage Distributor
When searching for a high-quality convenience store distributor, it is important to consider all aspects of the business you partner with. Do they offer additional services? Can they provide you with recommendations? Are they truly dedicated to your business’ success? If you live in Virginia, North Carolina, and South Carolina areas you can find a dedicated, resourceful, and customer-focused distributor in Atlantic Dominion.
Atlantic Dominion has been in the wholesale food distribution industry for over 100 years. Our dedication to the businesses we partner with is unparalleled. With customer satisfaction as our priority, we work to ensure that your business thrives. Start giving your customers what they want by partnering with Atlantic Dominion Distributors.
Call our team at (800) 468-6612 or contact us online to see the beverage brands we have available.
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