These barilla X spotify playlists tell you how long you should cook your pasta

if you’ve ever had a food conversation with an italian you probably know how serious they are about their cuisine and its traditions — particularly with pasta. golden rules include not adding oil to the water and salting the water after it boils. but to get the perfect al dente pasta, you really need to pay attention to timing. in order to help people get their pasta perfectly cooked, italian pasta brand barilla has teamed with spotify to create a series of playlists whose durations correspond to the cooking time of most pasta shapes.

images by publicis italy

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dubbed playlist timer, the campaign was created by publicis italy for barilla and it includes eight spotify playlists. ranging from nine to 11 minutes in length, the lists combine popular music genres in italy with spaghetti, linguini, fusilli and penne rigate. from mixtape spaghetti, to boom bap fusilli, pleasant melancholy penne, and moody day linguine, the playlists ensure you have a good time while waiting for your pasta to be ready.

‘playlist timer is a series of playlists whose durations correspond to the cooking time of barilla’s most loved pasta shapes,’ comments publicis italy. ‘an actual kitchen timer on spotify which turns the waiting into a chance to listen to good music, entertain yourself and discover the covers of the playlists, illustrated by eight Italian artists of international caliber.’

you can listen to the barilla playlists here:

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mixtape spaghetti boom bap fusilli moody day linguine pleasant melancholy penne best song penne top hits spaghetti timeless emotion spaghetti simply classics linguine

project info:

name: playlist timer created by: publicis italy created for: barilla global chief creative officer publicis ww: bruno bertelli chief creative officer publicis italy: cristiana boccassini executive creative director: riccardo fregoso associate creative director: stefano zanoni creative supervisor: roberto ardigò digital art director: mattia leporale digital copywriter: jacopo trotta global client service director: david pagnoni group client service director: federica papetti account manager: dario gambera head of social client services and strategy: alessandro bochicchio chief strategy officer: bela zienman strategy director: monica radulescu senior strategist: margherita tuvo head of production: francesca zazzera senior producer: alessio zazzera art buyer: caterina collesano

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